Erick Rodriguez

Founder & CEO, AMZ AllStars

AMZ AllStars is a Great Place to Work Certified™ Employer of Record connecting U.S. eCommerce businesses with world-class AllStars talent from the Philippines.

A seasoned entrepreneur with 12+ years in eCommerce, Erick built Thrasio's 300+ person offshore team and has scaled hiring operations for venture-backed aggregators, DTC brands, and growing companies worldwide.

Send a Message Connect on LinkedIn rodriguezerick.com

Work With Erick

Erick Rodriguez, Founder and CEO of AMZ AllStars

As Seen On

Medium

NEWSMAX

IBTimes

USA TODAY

Business Mirror

Rappler

Sharing His eCommerce Expertise

Erick has spent 12+ years in e-commerce as an operator, acquirer, and builder, launching and exiting multiple bootstrapped companies before helping scale one of the industry's largest aggregators.

At Thrasio, Erick took on a leadership role overseeing a large Philippine-based team and building out Amazon Seller Central accounts across international markets through a series of acquisitions.

Today he speaks globally about offshore team-building, international talent strategy, and the playbook behind AMZ AllStars.

Invite Erick to Speak

300+

Offshore team built at Thrasio

Connect with Erick on LinkedIn Visit Erick's personal site →

Erick's Origin Story

From Gainesville to Manila

Erick earned his Bachelor's in Business from the University of Florida, where he led the Entrepreneurship Club for three consecutive semesters. He took one summer off to intern at Google before taking a leap of faith and boarding a one-way flight to Asia to better learn e-commerce and build teams on the ground, for his own businesses.

He relocated to Manila and bootstrapped multiple companies from scratch, including two Amazon FBA exits with best-selling products and a 25+ person creative agency acquired by an Asia-based private equity firm.

He later would serve as a founding member at Thrasio (an acquirer of eCom brands) that would subsequently acquire $1B revenue of brands in 24 months. In Erick's leadership role he oversaw the creation & operations of the Philippine-based team, that by year 3 would surpass 300+ headcount.

Erick Rodriguez working on the AMZ AllStars playbook at the office

THIS IS WHERE IT ALL BEGAN

Founding Story

Building HireAllStars

Erick saw a clear gap: a growing pool of strong, work-from-home talent in the Philippines that wanted more than rotating clients and freelancer-only benefits. They wanted job security, real career development, and corporate-level perks.

So he built HireAllStars: a placement firm helping specialized talent across e-commerce, marketing, finance, and other technical roles. The model matches top Filipino professionals with best-in-class clients while offering competitive pay, full benefits, and the flexibility of remote work.

What started as individual placements has scaled into full team builds, from a single hire to 300+ person operations.

Today, HireAllStars is trusted by e-commerce brands, service companies, agencies, real estate firms, finance firms, and more to build and retain their best offshore talent.

Learn more about HireAllStars →

Sample Team Build - Thrasio

Task: Build from Scratch a 300+ Person Team, across 2 Departments

Services: Recruiting, Equipment Procurement, EOR, Custom Training Programs, Client Onboarding, Attendance Management, Performance Coaching, Employee Engagement Programs, Staff Forecasting / Scheduling & Optimization, Knowledge Management, Disaster & Business Continuity Planning & More...

Fundraising Activity

$20 million Series A round, April 2019
$110 million funding round, December 2019
$260 million Series C round, July 2020
$500 million debt facility, January 2021
$650 million senior credit facility, September 2021
$750 million equity raise, October 2021

Customer Support - Team Build

0-240+ headcount, in <3 years

Back-Office Accounting - Team Build

0-70+ headcount, in <12 months

Total Raised: $3 Billion Total HeadCount: 300+

Sample Team Build - Unybrands

Task: Continue Building OffShore Team, while Applying Best Practices to Existing Staff

Fundraising Activity

$25 million Seed Round, February 2021
$300 million Series A Round, December 2019
Undisclosed Round, February 2024

Existing Philippine Staff (19)

10 - Supply Chain
6 - Brand Specialists
3 - Customer Service

Add Hires (13)

3 - Customer Service
10 - Brand Associates

Total Raised: $325+ Million Total HeadCount: 32

Erick on the Web

Erick has shared his insights across keynotes, interviews, and features — on building offshore teams, scaling eCommerce operations, and what it takes to employ international talent the right way.